Get a delightful financial plan
‍in minutes.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

4.4/5

Rated Excellent
on Trustpilot

$7B+

in financial
plans built1

2X

Playbook Plus ROI Learn more

Smart Money Guarantee

The Smart Money Guarantee promises you an airtight financial plan, minimized taxes, and fiduciary protection—guaranteed.

Airtight Plan Guarantee

If you find a CFP that disagrees that Playbook is doing the best thing for your money, we’ll give you a refund. Details

2X Minimum ROI Guarantee

Playbook ROI of 2X for Plus subscribers with $49K+ in assets, or your money back. Details

Fiduciary protection

We have a legal duty to make recommendations that are in your best interest, not ours. Details

“Playbook estimates it can help boost net worth by about $1.3 million.”

Lucinda Shen, October 2021

This is an estimate of what additional wealth Playbook customers can create by maximizing their tax advantages. Our methodology consists of aggregating what you save each month, across all accounts, and then primarily focusing on maximizing tax-advantaged accounts; next, we focus on investing the excess money in after-tax accounts. The assumed performance across all accounts is the same; in line with long-term US equity returns. Differences in performance are mainly due to tax advantages (e.g. deferral or avoidance of gains, capital gains tax, etc.) or putting more money into after-tax investment accounts versus cash. Playbook does not assume that it would manage funds in any way that deviates from long-term return expectations of the broader US stock market; Playbook does not seek to "beat the market”.

Playbook Philosophy:

It’s hard to beat the market, but it’s easy to beat the tax man.

The

best

way

to

build

wealth?

Don’t overpay taxes on your investments.

Playbook is the world's most super duper tax efficient investing system!

Here’s how it works:

We find your missed opportunities.

Simply connect your bank accounts and Playbook finds the earnings and tax opportunities you’re missing.

Then, we work those opportunities into your plan so you can super-charge your net worth.

There’s a catch! This is time sensitive. If you don’t start strategically building wealth today, you’ll miss out on years of compounding interest.

Set up

We calculate your optimal tax strategy.

One of the most critical parts of your plan is maxing out your tax-advantaged accounts. Playbook finds your eligible accounts and works them into your plan.

This is the backbone of your financial plan.

1

We build your financial plan.

Based on your situation, we craft a holistic plan to optimize your investments, tax advantages, and financial goals. Then, we automate it for you.

The goal? Put as much money as possible into your tax-advantaged accounts.

2

You activate the most sophisticated tax-optimized investing system.

We built the world’s most advanced tax-optimized investing system so you can squeeze every drop of benefit from your new tax-advantaged accounts.

Ever heard of tax-loss harvesting? This goes above and beyond tax-loss harvesting to optimize your tax bill.

Learn more
3

You reach financial freedom sooner!

Woohoo! Finally, you won’t have to wonder if you’re doing the best things for your money.

Playbook will route your extra savings into the most beneficial accounts each month, and if your eligibility changes, we’ll adjust to fill in the gaps.

Get started

Buy a home

Start a business

FI/RE

Get started

We created Playbook to bring you value, not take it away.

If you ever change your mind, you can cancel at anytime.

Sign up today

Pricing

  • + Easy to try
  • + Month-to-month
  • + No AUM fees
  • + Cancel anytime

Learn more about how Playbook is different from traditional financial advisors

from
$19
/month

The sooner you start, the more time your money has to grow.

FAQs

What makes Playbook different? +

Playbook redefines financial planning with a focus on tax efficiency and an automated investment strategy.

Unlike traditional financial advisors, we leverage advanced technology to optimize your taxes and boost your net worth, all for a transparent monthly fee.

With bank-level security and a team of financial experts, Playbook is committed to accessible, smart wealth management, empowering you to achieve financial freedom faster and more efficiently.

Why are tax advantages urgent?+

Every year, the government gives you opportunities to grow your money and pay less in taxes — made possible by tax-advantaged accounts like 401(k)s, IRAs, Roth IRAs etc.

These tax opportunities expire every year. If you delay (even just one year) on filling those accounts, you’ll miss out on decades of compounding interest and an unbelievable opportunity to build wealth.

On the flipside, the sooner you start maxing out those accounts, the more likely it is that you’ll reach financial freedom sooner with the most money possible.

How much does it cost?+

After your free trial, Playbook costs $19/month.

And we’re not like other apps, we’re a cool app. We’ll never charge hidden fees and you can cancel anytime. Learn about our pricing

How safe is Playbook?+

Privacy and security are our top priority. We keep your financial information safe with bank-level security, 256-bit SSL encryption, and read-only access.
‍
Translation: Your personal information is safe and secure with Playbook.

Is there an app?+

Yes! You can download the iOS app in Apple’s app store. You can also use Playbook and all its financial planning features from a web browser on your computer or smartphone.

Repeat after us,
‍lower taxes higher returns

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

As seen on:

Company

Contact

Get Playbook tips in your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

1. This is an estimate of what additional wealth Playbook subscribers who have completed the first step of onboarding to receive a financial plan  can create by maximizing their tax advantages. Our methodology consists of aggregating what you save each month, across all accounts, and then primarily focusing on maximizing tax-advantaged accounts; next, we focus on investing the excess money in after-tax accounts. The assumed performance across all accounts is the same; in line with long-term US equity returns. Differences in performance are mainly due to tax advantages (e.g. deferral or avoidance of gains, capital gains tax, etc.) or putting more money into after-tax investment accounts versus cash. Playbook does not assume that it would manage funds in any way that deviates from long-term return expectations of the broader US stock market; Playbook does not seek to "beat the market”.

‍Copyright • 2023 Playbook. All rights reserved.
Playbook Plus ROI

If your Playbook ROI is less than 2x, we’ll refund the difference.

How is this calculated?

Your ROI is calculated by dividing your annual tax savings by your total Playbook subscription.

Who is eligible?

Exclusive to Playbook Plus subscribers with assets over $49K in Playbook accounts.

View full terms & conditions
Smart Money Guarantee

The Smart Money Guarantee promises you an airtight financial plan, minimized taxes, and fiduciary protection.

What is it?

When it comes to building wealth, there are no guarantees…or so you’ve been told!

The truth is, there actually IS a proven, reliable way to grow your money. It’s how Certified Financial Planners, billionaires, Nobel-prize-winning economists, and fancy endowments manage their money.

Now, you can get their best tax-lowering, return-boosting strategies with Playbook, backed by the industry’s first Smart Money Guarantee.

Airtight Financial Plan Guarantee

Playbook makes advanced financial planning available for all, and our plans are based on the methodology used by Certified Financial Planners. If you find a CFP that disagrees that Playbook is doing the best thing for your money, we’ll give you a refund.

View full terms & conditions

2X Minimum ROI Guarantee

For our Plus subscribers: We're committed to ensuring your tax savings are at least double your yearly subscription fee. If you have $49K or more in Playbook accounts and don't receive that value, we've got your back — we'll refund the difference.

View full terms & conditions

Fiduciary Protection

Playbook adheres to the Fiduciary Standard. For subscribers who opt-in to our investment accounts, Playbook has a legal duty to make recommendations that are in your best interest, not ours.