Repeat after us, lower taxes higher returns

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get started

“Playbook estimates it can help boost net worth by about $1.3 million.”

Lucinda Shen, Fortune Magazine

This is an estimate of what additional wealth Playbook customers can create by maximizing their tax advantages. Our methodology consists of aggregating what you save each month, across all accounts, and then primarily focusing on maximizing tax-advantaged accounts; next, we focus on investing the excess money in after-tax accounts. The assumed performance across all accounts is the same; in line with long-term US equity returns. Differences in performance are mainly due to tax advantages (e.g. deferral or avoidance of gains, capital gains tax, etc.) or putting more money into after-tax investment accounts versus cash. Playbook does not assume that it would manage funds in any way that deviates from long-term return expectations of the broader US stock market; Playbook does not seek to "beat the market”.

Playbook Philosophy:

It’s hard to beat the market, but it’s easy to beat the tax man.







Don’t overpay taxes on your investments.

Playbook is the world's most super duper tax efficient investing system!

Here’s how it works:

We find your missed opportunities.

Simply connect your bank accounts and Playbook finds the earnings and tax opportunities you’re missing.

Then, we work those opportunities into your plan so you can super-charge your net worth.

There’s a catch! This is time sensitive. If you don’t start strategically building wealth today, you’ll miss out on years of compounding interest.

Set up

We calculate your optimal tax strategy.

One of the most critical parts of your plan is maxing out your tax-advantaged accounts. Playbook finds your eligible accounts and works them into your plan.

This is the backbone of your financial plan.


We build your financial plan.

Based on your finances, we craft a holistic plan to optimize your investments, tax advantages, and goals. Then, we automate it for you.

The goal? Put as much money as possible into your tax-advantaged accounts.


You activate the most sophisticated tax-optimized investing system.

We built the world’s most advanced tax-optimized investing system so you can squeeze every drop of benefit from your new tax-advantaged accounts.

Ever heard of tax-loss harvesting? This goes above and beyond tax-loss harvesting to optimize your tax bill.


You reach financial freedom sooner!

Woohoo! Finally, you won’t have to wonder if you’re doing the best things for your money.

Playbook will route your extra savings into the most beneficial accounts each month, and if your eligibility changes, we’ll adjust to fill in the gaps.

Buy a home

Start a business


Get started

We created Playbook to bring you value, not take it away.

If you ever change your mind, you can cancel at anytime.

Sign up today


  • + Easy to try
  • + Month-to-month
  • + No AUM fees
  • + Cancel anytime

Learn more about how we don’t charge AUM fees.



What makes Playbook different? +

We built Playbook for people making over $100k per year.

Beating the stock market is hard, but beating the tax man is easy. Playbook focuses on optimizing your taxes and putting your money in the right places automatically. With compounding, tax-free returns, you’ll be in the fast lane to financial freedom.

Why are tax advantages urgent?+

Every year, the government gives you opportunities to grow your money and pay less in taxes — made possible by tax-advantaged accounts like 401(k)s, IRAs, Roth IRAs etc.

These tax opportunities expire every year. If you delay (even just one year) on filling those accounts, you’ll miss out on decades of compounding interest and an unbelievable opportunity to build wealth.

On the flipside, the sooner you start maxing out those accounts, the more likely it is that you’ll reach financial freedom sooner with the most money possible.

How much does it cost?+

Playbook starts from $15/month.

And we’re not like other apps, we’re a cool app. We’ll never charge hidden fees and you can cancel anytime. Learn about our refund policy here.

How safe is Playbook?+

Privacy and security are our top priority. We keep your financial information safe with bank-level security, 256-bit SSL encryption, and read-only access.

Translation: Your personal information is safe and secure with Playbook.

Is there an app?+

Yes! You can download the iOS app in Apple’s app store. You can also use Playbook and all its features from a web browser on your computer or smartphone.

Get a delightful financial plan in minutes

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

As seen on: